Attention Economy
Showing 1 - 5 of 5 results
Why Taylor Swift's wedding is the most effective marketing campaign of the decade
Sabri Suby of King Kong on why Taylor Swift and Travis Kelce's wedding beat every paid marketing campaign without a dollar of ad spend.
by Sabri Suby – Jul 9, 2026
From priming to performance: the omnichannel multiplier
Combining digital audio and DOOH creates an omnichannel multiplier according to Atomic 212°'s Lorraine Woods.
by Lorraine Woods – Apr 7, 2026
Why OOH is built for 2026
DOOH has become central to how brands connect their channel strategies.
by Tim Murphy – Dec 9, 2025
'The attention economy is a myth'
'Brands that are set for growth are the ones who stop chasing the latest metric fad and start building holistic, outcome-focused measurement frameworks.'
by Shai Luft – Sep 23, 2025
Marketing in the Attention Economy: Key Insights for 2025
'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'
by Danielle Coimbra – Dec 20, 2024
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