All posts tagged "Amazon"

Features
How Twitch’s Gemma Battenbough guides brands to build authentic connections with audiences
'We hear so much about how attention spans of Gen Z are decreasing, but I actually don’t think that’s the case if...
News
SXSW Sydney 2024 day two recap: From the ICC with The Growth Distillery to the Opera House with QMS and Jennifer Robinson
Plus: ARN House, sweet treats at Primeville, the journey of creative ideas and future of marketing at the Accenture lounge.
Brands
World’s most valuable brands miss out on $3.5 trillion of value creation: Interbrand’s Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of...
Agencies
‘Major video disrupter’ and a ‘huge opportunity’: Media buyers share their thoughts on Amazon’s ad tier, sports streaming and rich first-party data
Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.
Agencies
Magic wins Amazon account for security provider Swann
Under the partnership, Magic will manage Amazon ads for Swann in Australia, the UK and the US.
Agencies
Amazon awards media account; WPP appointed to APAC and EMEA, OMG run US market
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
Television
Amazon Prime Video launches ad option in Australian market
Paul Kent: The launch “brings even more competition within the streaming TV landscape.”
News
Ex-Amazon execs launch Deep Media, consultancy specialising in Amazon Ads
Paul Kent, Andrew Hammond, and Blake Gorman were all involved with the launch of Amazon's ad tech capabilities in Australia.
Streaming
Prime Video launches Fallout by listing Sydney’s own Vault 33
The Vault is presented by Gavin Rubinstein, the real estate agent best known for his role on Luxe Listings Sydney.
News
Amazon media pitch meetings kick off locally
According to multiple industry sources, local pitch meetings began across the past week.
News
Amazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
Business
Hundreds impacted as Amazon restructure hits Prime Video and MGM Studios
“This is a difficult decision to make and one that my leadership team and I do not take lightly."
Business
Roundup: Twitch to cut a third of staff, Alan Jones bids for former Seven boss, Amazon’s $5B ad push
Skydance backers eye Paramount deal, Schwartz media sells The Politics, FKA Twigs Calvin Klein ad banned, Baby Yoda Movie, Musk’s X the...
Features
“We’ll always be a sports business” How Foxtel is responding to competition from Amazon
"We've been clear on our anti-siphoning position"

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