Alex Spurzem
Showing 1 - 4 of 4 results
Cathay Pacific focused on connected TV with Aria Suite campaign via Samsung Ads
Cathay Pacific has introduced its Aria Suite through a Connected TV campaign with Samsung Ads, reaching nearly one million households across Australia.
by Mediaweek – Sep 30, 2025
Streaming's surge signals new era for Aussie TV ads, says Samsung ads boss
'Alex Spurzem: 'Streaming is the new norm. A third of new Samsung TVs aren’t even being connected to an antenna. That’s a clear signal from consumers that traditional broadcast is no longer their default.'
by Emma Shepherd – Apr 8, 2025
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
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