Ad Spend
Showing 21 - 30 of 48 results
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
by Talon Editor – Nov 9, 2023
SMI September 2023: Ad market says YES to referendum spend before Australia votes NO
Market down YOY as spend fails to match 2022 record level, but still second-biggest month ever
by Mediaweek Admin – Nov 1, 2023
SMI July 2023: Women’s World Cup drives ad spend, outdoor and cinema hot
Matilda effect: Digital video fast forward 67%, outdoor & cinema each up close to 20%
by Talon Editor – Sep 3, 2023
Nielsen reports surge in tertiary education ad spend and prospective student numbers
Ad spend in higher education sector +25% YOY, Social media dominates ad spend
by Mediaweek Admin – Aug 31, 2023
SMI June 2023: Outdoor shines as ad spend recovers, Travel and Automotive also up
TV, radio and news media all ease during June 2023
by Mediaweek Admin – Aug 1, 2023
Brands surveyed by Nielsen expect annual marketing budgets to increase in 2023
Nielsen’s Annual Marketing Report: 34% of marketers to allocate 40%-59% of their budgets to CTV
by Talon Editor – Apr 27, 2023
SMI February 2023: YOY decline due to Govt ad spend, Outdoor & Cinema climb
SMI charts patterns of Government ad spend, Winter Olympics a factor too
by Mediaweek Admin – Apr 3, 2023
Need to trim ad spend? Kantar research suggests what you can’t afford to cut
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
by Talon Editor – Mar 12, 2023
SMI January 2023 ad spend: Digital video, cinema & magazines best performers
Ad demand remains at a record high this FYTD, Travel still a hot category +64%
by Mediaweek Admin – Mar 2, 2023
SMI reports ad spend in 2022 jumps 6.9% as agencies book ads worth $9b
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
by Mediaweek Admin – Feb 2, 2023
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