Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC

Aubrey Plaza having a blast by Mountain Dew, Super Bowl LVIII 2024 ads

Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.

Advertising’s annual extravaganza, the Super Bowl, has launched some of the most highly anticipated ads of the year. This year advertisers are investing an average of US$7 million to air a 30-second commercial, as they vie for their share of attention from audiences across the globe.

Last year, around 113 million viewers tuned in the United States tuned in to witness the Kansas City Chiefs’ victory over the Philadelphia Eagles in Super Bowl LVII, according to Nielsen. This places the game as the second most-watched Super Bowl ever.

According to nfl.com, over 56 million viewers worldwide watched the Kansas City Chiefs secured a 38-35 win against the Philadelphia Eagles. This marked a 7% uptick from the previous year, indicating a growing international enthusiasm for the NFL.

In Australia, 329,000 metro viewers tuned in to watch the Bowl, which was broadcast on Seven.

Here’s the list of Super Bowl ads so far set to air during one of advertising’s (and sports’) marquee events:

Hello Down There by Squarespace (directed by Martin Scorsese)

See also: Martin Scorsese makes Super Bowl debut directing ‘Hello Down There’ campaign for Squarespace

 

Don’t Forget Uber Eats by Uber Eats

See also: Did Uber Eats just win the Super Bowl?

 

Having a Blast feat. Aubrey Plaza by Mountain Dew Baja Blast

 

Talkin Like Walken (ft. Usher) by BMW

 

EZ Reach: The Most Borrowed Lighter by BIC

 

The Union feat. Addison Rae by Nerds

 

Doctor on the Plane by Drumstick

See also: Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co

 

Mr. P by Pringles

 

Dareful Handle by Toyota

 

Not Social Media by Snapchat

 

Your everyday AI companion by Microsoft Copilot

 

Gift mode by Etsy

 

Life is a Ball by Lindt

 

The Twist of an Oreo Could Change Everything by Oreo

 

Yes! by Reese’s Caramel Cups

 

Tina Fey books whoever she wants to be by Booking.com

 

All the Ads by DoorDash

 

The Wait is Over by Popeyes

 

Old School Delivery by Budweiser

 

That T-Mobile Home Internet Feeling by T-Mobile

 

Love Triangle by Starry

 

Picklebabies by E*TRADE

 

Hold My Oikes by Oikes Yogurt

 

Super Bowl File by TurboTax

 

Bathroom break by Opendoor

 

Chill Train by Coors Light

 

That’s Suspicious… by NYX Cosmetics

 

Extraterrestrials by Apartments.com

 

Unleash The Dragon feat. Sir Anthony Hopkins by STōK Cold Brew

 

Like a Good Neighbaaa feat. Arnold Schwarzenegger & Danny DeVito by State Farm

 

In e.l.f we Trust by e.l.f Cosmetics

 

Hard Knocks: A Dove Big Game Film by Dove

 

Born to Play by NFL

 

Tom Has Won Enough by BetMGM

 

Can’t B Broken by Verizon

 

Here’s to Science by Pfizer

 

Mr. T in Skechers by Skechers

 

Sir Patrick Stewart Throws a Hail Arnold by Paramount Plus

 

DunKings feat. Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe by Dunkin’

 

Javier in Frame by Google Pixel

 

Perfect 10 by Kia

 

Dina & Mita by Doritos Dinamita

 

CeraVe with Michael Cera…Ve by CeraVe

 

Now that is worth celebrating by Homes.com

 

Easy Night Out by Bud Light

 

The Future of Soda is Now by Poppi

 

Mayo Cat by Hellmann’s Mayonnaise

 

The M&M’S Almost Champions Ring of Comfort by M&M’s

 

Mullets by Kawasaki

 

Making Memories on the Water by Bass Pro Shops

 

Running of the Beer Ads by Miller Lite

 

Field of Fake by BODYARMOR Sports Drink

 

Superior Beach by Michelob ULTRA

 

Migration by YouTube TV

 

The Future by CrowdStrike

 

An American Love Story by Volkswagen

 

Believing is Everything by United Airlines

 

See also: The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

Top Image: Aubrey Plaza

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