Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
Advertising's annual extravaganza, the Super Bowl, has launched some of the most highly anticipated ads of the year. This year advertisers are investing an average of US$7 million to air a 30-second commercial, as they vie for their share of attention from audiences across the globe.
Last year, around 113 million viewers tuned in the United States tuned in to witness the Kansas City Chiefs' victory over the Philadelphia Eagles in Super Bowl LVII, according to Nielsen. This places the game as the second most-watched Super Bowl ever.
According to nfl.com, over 56 million viewers worldwide watched the Kansas City Chiefs secured a 38-35 win against the Philadelphia Eagles. This marked a 7% uptick from the previous year, indicating a growing international enthusiasm for the NFL.
In Australia, 329,000 metro viewers tuned in to watch the Bowl, which was broadcast on Seven.
Here's the list of Super Bowl ads so far set to air during one of advertising's (and sports') marquee events:
Hello Down There by Squarespace (directed by Martin Scorsese)
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
See also: Martin Scorsese makes Super Bowl debut directing ‘Hello Down There’ campaign for Squarespace
Don't Forget Uber Eats by Uber Eats
See also: Did Uber Eats just win the Super Bowl?
Having a Blast feat. Aubrey Plaza by Mountain Dew Baja Blast
Talkin Like Walken (ft. Usher) by BMW
EZ Reach: The Most Borrowed Lighter by BIC
The Union feat. Addison Rae by Nerds
Doctor on the Plane by Drumstick
See also: Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co
Mr. P by Pringles
Dareful Handle by Toyota
Not Social Media by Snapchat
Your everyday AI companion by Microsoft Copilot
Gift mode by Etsy
Life is a Ball by Lindt
The Twist of an Oreo Could Change Everything by Oreo
Yes! by Reese's Caramel Cups
Tina Fey books whoever she wants to be by Booking.com
All the Ads by DoorDash
The Wait is Over by Popeyes
Old School Delivery by Budweiser
That T-Mobile Home Internet Feeling by T-Mobile
Love Triangle by Starry
Picklebabies by E*TRADE
Hold My Oikes by Oikes Yogurt
Super Bowl File by TurboTax
Bathroom break by Opendoor
Chill Train by Coors Light
That’s Suspicious… by NYX Cosmetics
Extraterrestrials by Apartments.com
Unleash The Dragon feat. Sir Anthony Hopkins by STōK Cold Brew
Like a Good Neighbaaa feat. Arnold Schwarzenegger & Danny DeVito by State Farm
In e.l.f we Trust by e.l.f Cosmetics
Hard Knocks: A Dove Big Game Film by Dove
Born to Play by NFL
Tom Has Won Enough by BetMGM
Can’t B Broken by Verizon
Here’s to Science by Pfizer
Mr. T in Skechers by Skechers
Sir Patrick Stewart Throws a Hail Arnold by Paramount Plus
DunKings feat. Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe by Dunkin'
Javier in Frame by Google Pixel
Perfect 10 by Kia
Dina & Mita by Doritos Dinamita
CeraVe with Michael Cera...Ve by CeraVe
Now that is worth celebrating by Homes.com
Easy Night Out by Bud Light
The Future of Soda is Now by Poppi
Mayo Cat by Hellmann's Mayonnaise
The M&M’S Almost Champions Ring of Comfort by M&M's
Mullets by Kawasaki
Making Memories on the Water by Bass Pro Shops
Running of the Beer Ads by Miller Lite
Field of Fake by BODYARMOR Sports Drink
Superior Beach by Michelob ULTRA
Migration by YouTube TV
The Future by CrowdStrike
An American Love Story by Volkswagen
Believing is Everything by United Airlines
-
Top Image: Aubrey Plaza
More from Mediaweek
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
