Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
Since the start of the year Apple has been ramping up its brand films in APAC in response to declining smartphone sales
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
The game drew plenty of attention, particularly with the arrival of Chiefs Tight End Travis Kelce's girlfriend, Taylor Swift.
Nine’s Married at First Sight comes in second in total people
Swift’s marketing success, New ABC hire, Mr Bates vs the Post Office
"Let's do something out of this world."
All eyes will be on Travis Kelce’s support crew in the crowd, including his partner, Taylor Swift
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
Antony Catalano and Alex Waislitz, Streaming quotas, Ross Gittins chalks up 50 years, Spotify, US Grammy audience, AACTA Awards
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
The video teaser campaign comes as brands ditch X in favour of Instagram, TikTok and YouTube.
Alphabet, Meta ad sales, Amazon, ABC hires 'notoriously anti-worker' US law firm, Nine News, Daily Mirror, Channel 4 to cut workforce, Forbes,...
Netflix lawsuit, Elon Musk's drug use, Taylor Swift NY Times controversy, Australia Open documentary
