Sony Music Entertainment Australia has relocated to new premises in Melbourne that are right in the heart of the music and creative hub of Richmond.
As part of the company’s commitment to Melbourne’s vibrant music industry, as well as the opportunity to provide Sony Music artists and label partners with creative opportunities, the premises features a newly built studio and writing room.
Studio and writing room
There is also a standalone space to create and film social media content, which the company amplifies through its content division, The SGO Group (which stands for “Let’s Go”).
The space will also be used to develop podcasts and online video content series.
Creative content filming space
With ample meeting room space, Sony Music said the new office is a unique home where artists, managers, media, retail, partners and staff can come together and collaborate.
At a special event to officially open the premises, Denis Handlin, Chairman & Chief Executive Officer, Australia & New Zealand and President, Asia, Sony Music Entertainment Australia, said:
“Sony Music is incredibly committed to the Melbourne market and we have always recognised the importance of the Melbourne music industry, artists and business partners. With these new premises, there will be far more creative opportunities coming out of our company in this city. We wanted to create a special environment for our artists and label partners to feel comfortable and we are excited to put our new studio and creative content space to full use.”
Common area
Sony Music has a rich history and strong connection with the Melbourne music scene. Legends of the industry, Men At Work, John Farnham and Daryl Braithwaite are all from Melbourne, and Sony Music continues to invest in local artists, including recently signed and developed Melbourne artists Tash Sultana, Illy and Billy Davis. The company has also recently welcomed new labels, 123 Music, Cooking Vinyl, Lemon Tree Music and Unified, all of which are based in Melbourne.