Shopper Media Group has announced it will install its state-of-the art Smartlite digital advertising panels across Australian property group Mirvac Retail’s growing portfolio of urban retail centres.
The announcement is a major contract for the Australian business and will deliver a state of the art solution to Mirvac centres, enabling them to tailor bespoke content to match their individual approach to each centre in the portfolio.
Shopper Media Group CEO Ben Walker said, “We are delighted to be working with Mirvac Retail as they share a similar commitment to pursuing strong growth and creating engaging environments for consumers within their centres.”
The agreement will see Shopper Media Group install 300 of its new ultra-thin, high- definition Smartlite panels, including seven large-format digital atriums, in 16 key Mirvac Retail locations.
“Mirvac retail centres are in prime, urban locations and the partnership will offer access to three key Sydney shopping centres not previously available to advertisers in Greenwood Plaza in North Sydney, the MetCentre at Wynyard and East Village in Zetland,” added Walker.