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Exclusive: Instagram flies Off the Handle with launch of first Australian podcast
“We're trying to elevate longer form conversation off platform, while acknowledging how people connect and create on Instagram."
by Alisha Buaya and Kellie Brown – Aug 2, 2024
Amex taps Millie Ford as ambassador to 'drive brand relevance'
The card's launch was celebrated with the 'Lime Cordiale & Friends' music gig.
by Amy Shapiro – Aug 2, 2024
CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Amy Shapiro – Aug 2, 2024
Gaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
by Jasper Baumann – Aug 2, 2024
BritBox joins Foxtel's suite of integrated apps
The app will be integrated into the Foxtel platform in August.
by Jasper Baumann – Aug 2, 2024
Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."
by Alisha Buaya – Aug 2, 2024
Media Movers: Danny Bass, Liana Rossi, Adam Sadler, Sian Whitaker
Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.
by Alisha Buaya – Aug 2, 2024
Emma Shepherd joins Affinity as communications director
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
by Alisha Buaya – Aug 2, 2024
GroupM promotes Daniel Aguirre-Davies to head of search
Ryan Goldsworthy: "Dan knows our business well, with nearly six years at our agencies and GroupM plus 10 years in the search game."
by Alisha Buaya – Aug 2, 2024
'You've got to be ready when the market bounces back': Michael Bass launches mbassy
Plus: Bass on offering a "refreshing approach" and the power of a strong brand name.
by Alisha Buaya – Aug 2, 2024
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