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Family content grows fastest on TikTok, Instagram, and YouTube in December
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
by Alisha Buaya – Jan 29, 2025
Netflix expands live wrestling with Royal Rumble
A shot at World Championship glory is up for grabs.
by Natasha Lee – Jan 29, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
Duncan Campbell steps down from role amid ARN shakeup
Campbell's title will remain as Chief Content Officer until a changeover occurs.
by Natasha Lee – Jan 29, 2025
Meta defends efforts against scams as Australian banks demand accountability
More than 50% of scams originate on social media platforms, raising significant questions about trust and accountability for marketers.
by Emma Shepherd – Jan 29, 2025
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Claxon implements a four-day workweek
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
by Alisha Buaya – Jan 29, 2025
TikTok reveals the finalists of this year's Ad Awards
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
by Alisha Buaya – Jan 29, 2025
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