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Intuit QuickBooks campaign confronts negative reviews via R/GA Australia
Kirsty Hollis: 'We felt it was time to shift those long-held beliefs and invite accountants to take another look at QuickBooks.'
by Alisha Buaya – Mar 25, 2025
Anglicare Sydney reimagines seniors living in new campaign via Frost* Collective
The new brand identity aims to shift perceptions of ageing and seniors living by showcasing empowered seniors living life on their own terms – activated across OOH and social.
by Alisha Buaya – Mar 25, 2025
How Ten cracked the 'Taskmaster' code for Australian audiences
When a format like Taskmaster crosses borders, it brings two things: global familiarity and serious creative risk.
by Natasha Lee – Mar 25, 2025
Australian Idol trims the competition as Top 6 revealed
With no lifeline available, the decision was final, and no one would be saved.
by Natasha Lee – Mar 25, 2025
Media Roundup: Nick McKenzie's legal 'leak', White House messaging gaffe, Intrepid Travel eyes growth and spotlight shines on streaming diversity
See the top industry stories trending today.
by Natasha Lee – Mar 25, 2025
Box Office: Disney's Snow White debuts at #1 as it claims the crown from Mickey 17
This weekend, the top 20 films at the Australian Box Office made $6.4 million.
by Alisha Buaya – Mar 25, 2025
IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025
TFM Digital's Taylor Fielding on why brands are turning away from Meta and Google to Local Area Marketing
Taylor Fielding: 'When all rely on the same platforms, with the replica personas, differentiation becomes a distant hope; in essence all of our efforts become a darker shade of AI.'
by Alisha Buaya – Mar 24, 2025
Government launches alcohol safety campaign targeting young travellers after methanol tragedy
Tim Watts: 'Alcohol consumption can result in tragedy in Australia but there are additional and different risks overseas.'
by Emma Shepherd – Mar 24, 2025
Foxtel and BINGE weave 'The Last Anniversary' into Australian gold
Lana Greenhalgh: 'Australians want to see themselves, and The Last Anniversary ticks a lot of those boxes'.
by Natasha Lee – Mar 24, 2025
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