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Authenticity over algorithms: Tiff Ng, founder of The Social Story, on the shifting social landscape
'Whether it's Nike, Apple, or a small brand, storytelling is everything. When it’s missing, you lose the audience.'
by Natasha Lee – May 14, 2025
The cost of fragmented advertising: New data reveals huge consumer ad fatigue
Sara Picazo: 'When the data shows that traditional, single-channel approaches are losing effectiveness, it’s time to rethink the approach.'
by Mediaweek Admin – May 14, 2025
The new social-first dating series experimenting with reality TV format
Pedro Cuccovillo Vitola: 'If something like this can get more eyeballs than what's on TV, the big question is whether brands are ready to adapt.'
by Natasha Lee – May 14, 2025
SEN to broadcast World Test Championship final and West Indies Test tour
SEN has confirmed live coverage of the ICC World Test Championship Final and Australia’s Test tour of the West Indies, continuing its longstanding cricket broadcast partnership.
by Tom Gosby – May 13, 2025
Ryan Reynolds’s Wrexham AFC heading to Australia, broadcast exclusive to Paramount+
Wrexham AFC will headline Paramount+’s Winter Festival of Football with a three-match tour of Australia in July, as part of the streamer’s exclusive month-long football showcase.
by Tom Gosby – May 13, 2025
Media agency execs belt out a tune for SBS's Eurovision Karaoke Contest
The Melbourne event had an 80s theme and was hosted by performer Skyla who delighted the audience with a surprise performance to Loreen’s Euphoria.
by Alisha Buaya – May 13, 2025
TV Ratings Monday 12 May 2025: The Floor leads again as HYBPA hits key demos
Nine’s The Floor continues its winning streak in total audience, while Have You Been Paying Attention? made a strong return in 25-54 and 16-39 demos.
by Tom Gosby – May 13, 2025
What Nine's World Rugby deal means for Australia's sports media landscape
The landmark move is set to redefine the dynamics of sports broadcasting in Australia.
by Natasha Lee – May 13, 2025
Free TV welcomes Anika Wells as communications and sport minister
Wells has also long been a vocal advocate for public interest media, particularly the ABC.
by Natasha Lee – May 13, 2025
72andSunny ANZ wins Princess Cruises
Nick Ferguson: 'We appointed 72andSunny due to their belief in Optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.'
by Alisha Buaya – May 13, 2025
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