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Marketers urged to lead responsibly as AI risks eroding trust of young people
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.
by Mediaweek – Aug 27, 2025
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
Media Roundup: Google, Microsoft push copyright changes, Reynolds defamation verdict nears, Spotify launches in-app messaging, K-pop film breaks Netflix record, and King Kyle takes on Fev
See the top industry stories trending today.
by Natasha Lee – Aug 27, 2025
How choice framing will reshape marketing strategy
'Choice framing provides marketers with a deeper understanding of what drives choice and the nature of the relationship they can build between the buyer and the brand.'
by Lyndall Spooner – Aug 27, 2025
The Daily Aus offers real-time transparency on its business with newsletter & podcast series
Tasman Page: 'Partnering with TDA is about showing the next generation of leaders that faster, smarter ways of building are possible – and that with the right tools, ambition turns into momentum.'
by Alisha Buaya – Aug 27, 2025
JCDecaux launches ASPIRE digital network in Brisbane
Sam Noble: 'With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity.'
by Alisha Buaya – Aug 27, 2025
Zeller taps RCJ partner on new campaign for EFTPOS solution Terminal 2
Joshua McNicol: 'This campaign is about visibility and credibility. We’re excited to see it come to life across Australia’s busiest commercial corridors.'
by Alisha Buaya – Aug 27, 2025
Melbourne Social Co promotes Hannah Coombs and Ebony Coatsworth to senior roles
Shelley Friesen: 'Their passion and dedication to the agency make them the right choices to lead us into the future.'
by Alisha Buaya – Aug 27, 2025
Starlight launches new Digital & Data Advisory Board with leaders from Sitback, Microsoft, EY, Salesforce
Louise Baxter: 'The Starlight Digital and Data Advisory Board is already adding so much value and we have processes in place to ensure the insights stretch across our entire organisation.'
by Alisha Buaya – Aug 27, 2025
Pinterest partners with Batyr on creative challenge for emerging talent
Patrick Darcy :'By partnering with Pinterest, we’re proud to pioneer new ways of reaching more young people, sharing stories and tools that are real, relatable and safe.'
by Alisha Buaya – Aug 26, 2025
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