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Mentos launches Fresh Feels Like campaign via The Idea Shed
Richie Strettell: "Our goal was to create relatable yet delightful scenarios that resonate with our audience, showcasing that fun needs no reason."
by Alisha Buaya – Jun 24, 2024
TV Ratings 23 June 2024: MasterChef arrives in Hong Kong with new Mystery Box Ingredients
The Tigers beat the Raiders 48-24.
by Jasper Baumann – Jun 24, 2024
James Rose: Why your media buys are undermining your 'good' credentials
"Customers expect businesses to ‘do good’ but don’t want them to be political or divisive."
by Mediaweek Admin – Jun 24, 2024
DoubleVerify launches Transparency Centre to fuel industry education
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
by Jasper Baumann – Jun 24, 2024
The Monkeys take home Grand Prix for Play it Safe campaign on the final day of Cannes Lions
Tara Ford: "It’s not an exaggeration to say this is a dream come true."
by Alisha Buaya – Jun 24, 2024
Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
by Mediaweek Admin – Jun 24, 2024
Over half of Aussies 'not completely confident' in purchasing health products: The Growth Distillery
The research identified four critical moments in the health journey that shape what consumers end up buying.
by Jasper Baumann – Jun 24, 2024
Queensland University of Technology refreshes its platform via VML
"The 'Real is' campaign has the authentic journeys of our students and alumni at its heart."
by Alisha Buaya – Jun 24, 2024
Robert Irwin: I'm A Celebrity experience 'exceeded all expectations'
Plus: The On-Screen Content – Talent NOTB winner reveals that acting could be in his future.
by Tess Connery – Jun 24, 2024
Sky News unveils dedicated international election channel
The Election Channel will temporarily replace Sky News Extra.
by Jasper Baumann – Jun 24, 2024
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