Roundup: 10’s Covid scare, MTV VMA’s, Nine Upfront, Succession + more

Nine

• Plus Paramount shake up and Coles ups ante on comms during Covid

Business of Media

Channel 10’s Pyrmont headquarters hit by positive Covid-19 case

Channel 10’s Sydney headquarters has been hit by a Covid-19 scare after a member of their cafe tested positive to the virus, reports News Corp’s Sophie Elsworth.

Staff were issued with an urgent warning on Sunday night to get tested and self-isolate if they attended the network’s cafe last Thursday or Friday at any time.

A member of 10’s Saunders Street Cafe team tested positive to Covid-19 and 10 confirmed they would be conducting a deep clean of the venue overnight on Sunday night.

[Read More]

Upfronts 2022: What can we expect from Nine?

Tomorrow Nine presents its 2022 Upfronts to media buyers across its TV, digital, radio and print platforms.

Nine is expected to renew all of its early evening slate from 2021 with some variations (such as celebrities in Lego Masters and a rumoured regional edition of The Block, reports TV Tonight.

Nine always prides itself on News & Current Affairs and it’s been a big year for that. Expect much around its news brands and personalities.

It’s also time for Nine to commit to new dramas in 2022. Amazing Grace is its sole new drama this year but has not been formally renewed. This follows the end of Doctor Doctor and single seasons of Halifax: Retribution and Seachange -the key here is international sales.

A few shows were unable to proceed due to COVID and will fall into 2022, while some are still due this year.

On the Rumour front are new shows expected for Yvie Jones & Shaynna Blaze… and the arvo numbers for Tipping Point are always worth asking if a local version is possible -if so what slot?

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ViacomCBS makes Paramount shake-up official

Brian Robbins, who oversees Nickelodeon for parent company ViacomCBS, will add oversight of the famed movie studio. Jim Gianopulos, who has led Paramount since 2017, will step aside effective immediately, but serve as an advisor through the end of the year, reports the Hollywood Reporter’s Alex Weprin.

In addition, David Nevins will add oversight of Paramount Television Studios, with PTS chief Nicole Clemens reporting to him.

News of the executive shake-up first trickled out last Friday and over the weekend.

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Publishing

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend, reports News Corp’s Pippa Chambers.

“We have been varying our media mix for our Covid messaging quite dramatically,” Coles’ chief marketing officer (CMO) Lisa Ronson said.

“With some of these messages, because they’re so sensitive and because our customers, and all Australians, are very anxious about it, we have to use trusted media. That’s why we’ve been putting a lot of our Covid messages into press as it’s one of the most trusted advertising mediums in Australia.”

The company upweighted its research efforts during the pandemic, tracking how people are feeling and how exactly they are moving around. Along with day to day customer measurement it has sought feedback from customers through its various research panels, tapped into its online community, Coles Circle, much more frequently and hosted virtual focus groups.

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Entertainment

Lil Nas X, Justin Bieber, and Olivia Rodrgio win at MTV Video Music Awards

Hosted by entertainment megastar Doja Cat, the 2021 MTV VMAs aired live from Barclays Center New York on Monday, 13 September on MTV.

This year’s must-see lineup included: Camila Cabello, Chlöe, Doja Cat, Justin Bieber, Kacey Musgraves, Lil Nas X, Machine Gun Kelly, Normani, Shawn Mendes, Olivia Rodrigo and Twenty One Pilots. Additional performers recently announced include: Jack Harlow, The Kid LAROI, Ozuna and Tainy.

Doja Cat

Winners Included:

VIDEO OF THE YEAR: Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records
ARTIST OF THE YEAR: Justin Bieber – Def Jam
SONG OF THE YEAR: Olivia Rodrigo – “drivers license” – Geffen Records
BEST NEW ARTIST, Presented by Facebook: Olivia Rodrigo – Geffen Records
PUSH PERFORMANCE OF THE YEAR: May 2021: Olivia Rodrigo – “drivers license” – Geffen Records
BEST COLLABORATION: Doja Cat ft. SZA – “Kiss Me More” – Kemosabe Records / RCA Records
BEST POP: Justin Bieber ft. Daniel Caesar, Giveon – “Peaches” – Def Jam
BEST HIP-HOP: Travis Scott ft. Young Thug & M.I.A. – “FRANCHISE” – Cactus Jack / Epic Records
BEST ROCK: John Mayer – “Last Train Home” – Columbia Records
BEST ALTERNATIVE: Machine Gun Kelly ft. blackbear – “my ex’s best friend” – Bad Boy / Interscope Records
BEST LATIN: Billie Eilish & ROSALÍA – “Lo Vas A Olvidar” – Darkroom / Interscope Records
BEST R&B: Bruno Mars, Anderson .Paak, Silk Sonic – “Leave The Door Open” – Aftermath Entertainment / Atlantic Records
BEST K-POP: BTS – “Butter” – BIGHIT MUSIC Monsta X – “Gambler” – Starship Entertainment
VIDEO FOR GOOD: Billie Eilish – “Your Power” – Darkroom / Interscope Records
BEST DIRECTION: Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records – Directed by: Lil Nas X and Tanu Muino
BEST CINEMATOGRAPHY: Beyoncé, Blue Ivy, SAINt JHN, WizKid – “BROWN SKIN GIRL” – Parkwood Entertainment / Columbia Records – Cinematography by: Benoit Soler, Malik H. Sayeed, MOHAMMAED ATTA AHMED, Santiago Gonzalez, Ryan Helfant
BEST ART DIRECTION: Saweetie ft. Doja Cat – “Best Friend” – Warner Records – Art Direction by: Alec Contestabile
BEST VISUAL EFFECTS: Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records – Visual Effects by: Mathematic
BEST CHOREOGRAPHY: Harry Styles – “Treat People With Kindness” – Columbia Records – Choreography by: Paul Roberts
BEST EDITING: Bruno Mars, Anderson .Paak, Silk Sonic – “Leave The Door Open” – Aftermath Entertainment/Atlantic Records – Editing by: Troy Charbonnet
GROUP OF THE YEAR: BTS
SONG OF THE SUMMER: BTS – “Butter” – BIGHIT MUSIC Monsta X – “Gambler” – Starship Entertainment

Television

Succession returns October 18

The critically acclaimed, global smash-hit drama series Succession will return for its highly anticipated third season at the same time as the U.S. on Monday, October 18 at 12.00pm Midday AEST, available to watch On Demand on FOXTEL.

The award-winning drama series, whose second season won a total of seven Emmy Awards including Outstanding Drama Series, will premiere its nine-episode new season, following on from a compelling season two finale.

Ambushed by his rebellious son Kendall at the end of season two, Logan Roy begins season three in a perilous position. Scrambling to secure familial, political and financial alliances, tensions rise as a bitter corporate battle threatens to turn into a family civil war.

succesion

Set in New York, Succession explores themes of power, politics, money, and family, centred around the Roy family and their family-controlled media conglomerate. 

Season three features a stunning cast line-up including Brian Cox, Jeremy Strong, Sarah Snook, Kieran Culkin, Alan Ruck, Nicholas Braun, Matthew Macfadyen and Peter Friedman. New additions to the cast include Oscar winner Adrien Brody and Emmy winner Alexander Skarsgard.

Succession is created by Jesse Armstrong for HBO and is exclusive in Australia to the Foxtel Group.

Podcasting

BlueBet partners with Podshape for Road to the Cup podcast

Two-time Melbourne Cup winning jockey Corey Brown is hosting a new podcast that focuses on the history of Australia’s greatest horse race.

The Road to the Cup podcast made possible by all Australian bookmaker BlueBet and produced by Podshape. The series launched this week with Glen Boss as the first guest who has won three Melbourne Cups and is one of Australia’s best-known jockeys.

Boss talks about winning the Melbourne Cup three times, his love of horses, his Covid mishap and the time him and Corey got ‘matching piercings’!

Collin Tew, head of brand and product at BlueBet said: “We are thrilled to be in partnership with Corey Brown’s Road to the Cup podcast. Corey is a true legend of the sport who owns his own piece of history in the great race. We can’t wait to hear the stories he uncovers throughout this year’s spring carnival and in lead up to the Melbourne Cup.”

Confirmed guests across the eight weeks include Darren Beadman, Damien Oliver, Trainer Lee Freedman, international superstar jockey Frankie Detorri and last year’s winning international trainer Joseph O’Brien.

Whitney Quayle, head of partnerships at Podshape said: “Podshape is proud to be bringing to life compelling stories of what happens around that three-minute Race That Stops The Nation. There’s no one better to do so than Australian racing legend Corey Brown, and it made perfect sense to partner with an Australian owned and operated bookmaker like BlueBet.”

Listen to Road to the Cup here.

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