Resolution Digital has been appointed as the media agency for personalised numbersplates business, myPlates, which will include traditional media, digital media, and SEO.
David McGrath, CEO of myPlates, said the company has been looking for an agency with strong technical and strategic abilities.
“As a data driven e-commerce company, we need a media agency who understands ad tech and how to use data intelligently. Resolution Digital brings a wealth of knowledge around intent-based performance marketing and dynamic messaging, which complements our marketing strategy,” he said.
Matthew Keegan, managing director of Resolution Digital, said the team was looking forward to supporting myPlates on their ongoing evolution.
“From the initial chemistry call with the myPlates team, it was clear that they had a vision to design, build and implement a fully connected media, creative, and data and tech strategy. We’re delighted to have been chosen as the partner to help myPlates bring this ambition to life”, Keegan said.
This win for the Omnicom Media Group agency comes after it was appointed as the dedicated global website agency for the a2 Milk Company (a2MC) in March.
Edith Bailey, chief marketing officer at a2 Milk Company, said: “Resolution Digital showcased a strong comprehension of our short and long-term business goals, presenting a well-defined and thoughtful strategic recommendation.”
See also: Resolution Digital named global website agency for a2 Milk
Resolution Digital was also recently appointed to lead digital media and SEO for El Jannah, as the Lebanese-Australian charcoal chicken chain plans to expand with 50 restaurants open in Australia by mid-2025.
“The win is testament to our evolution framework, which focuses on maximising the quick wins whilst strategically planning for the future of El Jannah”, Keegan said at the time.
See also: Resolution Digital wins El Jannah’s media and SEO account