The significance of CRO cannot be overstated, particularly when every click and digital interaction holds the power to shape business outcomes.
'This shift indicates that Google is becoming more selective and precise about when to deploy AI-generated responses.'
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
The Omnicom Media Group agency won a2 Milk Company and El Jannah earlier this year.
Last week, the OMG agency also won El Jannah's digital media and SEO account.
El Jannah's head of marketing called the collaboration a "significant milestone in enhancing the brand's presence and digital footprint."
"We're really looking forward to working closely with the brand managers at Aspen"
The annual event brought together over 200 people across the industry in a spirit of friendly competition for a worthy cause
Des Odell: "We pride ourselves in driving remarkable results, so it’s always great to see that recognised on a wider stage"
• The team will work with recently promoted general managers Georgina Wall and Karina Pike
