The latest GfK Radio Ratings Survey Four shows that people spent 54 minutes more time listening each week than in 2022. The average person aged 10+ listened for 13 hours and 25 minutes per week, with younger people tuning in for longer and weekend listening also increasing.
See Also: Radio Ratings 2023, Survey 4: Highlights + Full Results
Nearly 88% of people aged 10-24 listen to commercial radio each week, for an average of 10 hours and 15 minutes – an increase of 1 hour and 39 minutes compared to a year ago.
Ford Ennals, CEO of industry body Commercial Radio & Audio, said the results were a confirmation of radio’s continuing value to the community.
“Commercial radio is preparing to celebrate 100 years on air in Australia this year and we want to thank our listeners for their loyalty and for tuning in every day. Radio was the original live social medium, inspiring talk and connection, and these results demonstrate its timeless appeal across all age groups.
“Breakfast continues to be the powerhouse but it’s great to see audiences reaching all-time highs for afternoons as well as for listening at work.”
Overall, Survey Four showed commercial radio reached 82% or 12.21 million people each week across the five major metro markets, with 220,000 more people tuning in this year than last.
Breakfast attracted nearly 8.62 million listeners, a growth of 4.9% year on year.
Afternoon audiences reached a record high of 7.98 million people, while the number who listened at work also reached a record high of 2.56 million with a big jump of 466,000 new listeners compared to Survey 4, 2022.
The number of listeners streaming commercial radio each week grew to 3.29 million, up 122,000 since the last survey. Streaming data was released for the first time with the launch of the new GfK Radio 360 hybrid survey system for Survey Three, 2023.
Nearly 27% of commercial radio listeners streamed radio weekly in the current survey period, for four hours on average. The majority of time spent streaming takes place at home.
The commercial radio industry will celebrate 100 years of radio at the Australian Commercial Radio & Audio Awards, which will be held in Sydney on October 14.