CRA
Showing 1 - 10 of 172 results
Global study finds audio boosts campaign profit by 75%, trust by 81%
Four peak audio bodies united at Cannes Lions to present the most comprehensive global case for audio in the media mix yet.
by Natasha Lee – Jun 25, 2026
Half of Australia is now listening to podcasts - but radio isn't going anywhere
Edison Research's tenth annual study finds 18 million Australians tuning in weekly as podcasting crosses a landmark.
by Natasha Lee – Jun 16, 2026
Mamamia Out Loud holds February podcast top spot
Second spot was News Top Stories from the Australian Broadcasting Corporation.
by Vihan Mathur – Mar 18, 2026
CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push
O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.
by Natasha Lee – Feb 17, 2026
CRA launches unified Audio ID for streamlined digital audio buying
It'll offer marketers streamlined access to 14.7M listeners across major radio networks.
by Natasha Lee – Nov 17, 2025
Regional radio loses a visionary: remembering Kevin Blyton
Blyton was a champion of regional radio.
by Natasha Lee – Oct 20, 2025
Original Audio drives dynamic shift in CRA's 'The Power of Audio' campaign
Co-founder Aaron Matthews says the project was about “showing rather than telling” the potential of digital audio.
by Natasha Lee – Sep 3, 2025
Radio fights back: CRA calls for laws to stop Aussie stations being buried in EVs and other connected cars
Lizzie Young: 'Time is against us, and we do need to start moving'.
by Natasha Lee – Aug 25, 2025
Media Roundup: Ex-Nine boss discount row, UTS, ABC course clash, Government delays AI copyright, Hugh Marks on content, and Terence Stamp dies
See the top industry stories trending today.
by Natasha Lee – Aug 18, 2025
Media Roundup: Paramount's A-League push, Maincode launches Aussie AI, Telstra boosts AI focus, Radio legend's health scare, and Baby Shark copyright win
See the top industry stories trending today.
by Natasha Lee – Aug 15, 2025
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