'We've tested a lot of audio campaigns in Australia, and 50% of them are actually one star. There's a huge opportunity here."
Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
Lizzie Young: 'Podcasting's growth and scale are undeniable.'
'Radio is accessible for most brands—it doesn’t require a huge investment, but it can really drive synergy across other channels.'
CRA chief executive Lizzie Young tells Mediaweek the change allows for capture of audience data during the crucial holiday season.
Dean Lewis, Baker Boy, The Screaming Jets, and IVANA Join Forces with radio icons for 2024 ACRA Awards event at Star Sydney.
Barlow gets four-week paid internship in the newsrooms of ARN, SCA, NOVA Entertainment, and Nine Radio.
How Brittain and Ritson proved radio dramatically lifts the overall effectiveness of an advertising campaign, regardless of size.
Audio ad market in FY24 $290m ($185m streaming and $105m podcast)
The first phase of the campaign focuses on ANZ and Hendrick’s.
"Keeping Australian radio and Australian music free and accessible for all is something that is in all of our interests."
Total metro ad revenue (broadcast plus digital) in Q2 2024 was up 2.6% to $200.7 million.
Plus: Georgie Nichols, Ryan Ambrose, Memo Hayek, Matt Coote, Pippa Leary, and Robert Ovadia.
Young will commence her role at CRA on 7 August, 2024.
