Quantcast has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers.
Quantcast stated this new initiative allows businesses of all sizes to tap into new audiences, offering tools and insights previously available only to large ad spenders.
AI-driven insights is one of the key features Quantcast is pushing for the new self-serve technology. It allows users to gain access to AI and machine learning capabilities.
Quantcast is also offering a simplified campaign management interface, with its goal to make programmatic advertising accessible to all, allowing for easy campaign setup, management, and analysis.
Konrad Feldman, CEO of Quantcast, said today’s legacy DSPs are too complex, too time-consuming, and too dependent on third-party cookies.
“Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results.”
Clare Rogers, business director at This Is Flow, said thanks to Quantcast, the agency has been able to efficiently target its key audience segments, resulting in higher engagement and conversion rates.
“Their innovative approach to advertising without third-party cookies has given us a competitive edge. We’re extremely satisfied with the performance and results, and so are our clients.”
The launch of Quantcast’s new platform comes after the advertising technology company expanded its APAC sales team in March with three new appointments.
Alara Yenisey joined as client success manager in ANZ, and Koh Chew Hoi and Amanda Soh joined as client success manager and senior sales manager, respectively. They are based in Quantcast’s Singapore office.
Prior to joining Quantcast, Yenisey held key account manager and digital planning roles at News Corp Australia, UM, OMD, and SBS, working with national and global clients including Coles, Optus, and McDonald’s.
See also: Alara Yenisey, Koh Chew Hoi, and Amanda Soh join Quantcast’s APAC sales team
–
Top image: Konrad Feldman