Revium joins Thinkerbell on the roster, following GWM's split with The Hallway.
"Our focus now is on forming a new long term partnership with an ambitious automotive company."
Play It Safe, The Cardboard Cake, and 'Til It's Done took home metal.
Plus: DDB Sydney, TBWA\Melbourne, The Hallway, and Howatson+Company.
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
"We knew there’d be some raised eyebrows at the launch of Australia’s first ever full hybrid ute."
The Hallway said, "we’re extremely satisfied with the performance and results."
Caitlin Bancroft: "This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way."
“For all the brands in the world calling themselves either leaders or challengers, there aren’t many who proudly stake their claim as...
"You don't want to come across as deceptive, and that’s so easily, and so unintentionally done."
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
"We’re beholden to delivering results on all counts.”
Jules Hall: It’s rare to find someone with a deep understanding of technology, brands, and creativity."
Simon Lee: "This is a damaging and sadly well-trodden path"