QMS is partnering with SXSW Sydney 2024, the week-long “festival of festivals”, for the second year running.
This year, QMS is the presenting partner of SXSW Sydney’s advertising and marketing track.
Geared towards agencies and organisations that want to strengthen connections with their communities and clients, this programming features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional, digital and experiential marketing practices.
This year will see SXSW Sydney back in Darling Harbour from 14 to 20 October with over 100,000 people expected to visit the precinct as it hosts over 1,000 events and experiences.
QMS chief marketing officer, Tennille Burt, said: “We are delighted to be back at SXSW Sydney. This partnership represents a unique opportunity to engage with creative minds from around the globe, explore the future of advertising and marketing, and contribute to the dynamic conversations and inspiring new ideas that will influence the future of our industry.
“In the coming weeks, SXSW Sydney’s own marketing campaign will take over our digital out of home network – including the City of Sydney – building even further awareness of the festival and its boundary-pushing program. This year’s SXSW Sydney will be bigger and bolder than ever, and we can’t wait to see you there.”
SXSW Sydney managing director, Colin Daniels, said: “We are thrilled to welcome back QMS in 2024 as the presenting partner of the Advertising and Marketing conference track. Renowned for pioneering the digital era of Australia’s out-of-home industry, QMS is the ideal partner to help us bring cutting-edge ideas and thought-provoking conversations to the SXSW Sydney Conference.”
In August, SXSW Sydney unveiled a new round of speakers and sessions and expanded professional development and networking opportunities for its 2024 program.
As one of the latest program additions, Australian tennis star Nick Kyrgios will discuss his passage from sport to business through investments in early-stage startups and what he and other professional athletes look for when seeking to invest. In addition to his tennis career, he now has significant interests in various startups all over the world and is a noted sports commentator.