QMS has appointed Amelia Allan as group business director, South Australia.
Allan will be responsible for leading the newly established South Australian sales function. QMS has expanded into South Australia as the company’s relationship with sales representation company, Medianest, concludes this month.
Allan joins QMS from Wavemaker Adelaide, where she was marketplace associate director for almost two years. Before Wavemaker, she spent just under a decade in various sales roles at Southern Cross Austereo.
QMS chief sales officer, Tim Murphy, said: “Over the past decade, Tim Kennedy and the team at Medianest have done a terrific job of showcasing our portfolio of outstanding digital out of home assets to the South Australian market.
“QMS’ ongoing network growth has reinforced the need for a dedicated local presence in Adelaide, and we look forward to connecting with our clients to further drive innovative DOOH solutions. Our sincere thanks are also extended to everyone at Medianest for 10 great years of representation.
“I’m pleased to welcome Amelia to QMS in this important new role. She is very highly regarded, with strong media and agency experience.
“Her valuable market knowledge, passion for out of home and understanding of the entire media landscape will prove to be a valuable asset as we look to invest further into the South Australian market.”
Late last year, QMS announced the addition of four new digital large format sites on key arterials in Adelaide that now sees its South Australian network deliver advertisers more than 24 million impressions a week.
Allan said: “With the growth and momentum QMS has as Australia’s leader and expert in DOOH, the opportunity to be a part of that story for the South Australian market was something I had to be a part of.
“The timing of QMS’ expansion in South Australia could not have come at a better time. With population growth and more advertisers looking to expand their local and national campaigns, I’m excited to lead the QMS team here through this next phase of growth for the business,” she said.
Allen will commence her role at QMS on 29 July.
Allen’s appointment comes as this week, QMS won the tender to manage select external digital large format billboards for retail property group Vicinity Centres in Victoria and Tasmania.
The expansion of the outdoor company’s national premium network is effective immediately.
The appointment covers two shopping centre locations in Melbourne’s eastern suburbs – Box Hill Central and The Glen – as well as Eastlands shopping centre in Hobart’s Rosny Park, which will be home to QMS’ first digital billboard in Tasmania.
The partnership follows other recent wins for QMS, including Transport for NSW, The Hills Shire Council, the Australian Turf Club’s Rosehill Gardens Racecourse, and the Australian Rail Track Corporation’s (ARTC) out-of-home assets across Sydney.