Experienced major events and media marketer, Tennille Burt has been appointed QMS’ new chief marketing officer as the digital led outdoor business looks to continue its momentum and further enhance its overall customer experience.
Burt, most recently head of sales & marketing at the Melbourne Fashion Festival, will immediately oversee all marketing operations across the business and play a vital role in the customer focused leadership team, following the recent promotion of Sara Lappage to chief operating officer – customer.
QMS COO – Customer, Sara Lappage said the senior appointment comes at a crucial time as the business prepares for the imminent launch of the revitalised City of Sydney concession.
“Despite the challenges the industry continues to face, we are committed to providing agencies and marketers with intelligent and dynamic digital out of home solutions. With the City of Sydney rollout around the corner, along with our continued investment into usable data and more effective research, Tennille’s significant brand experience is the perfect complement to lead our marketing efforts through our next evolution as a digital and data led media business.”
Earlier this month, Mediaweek spoke with QMS Media’s general manager for the City of Sydney Gemma Enright about those plans, the network and initial interest.
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Lappage added, “I am absolutely thrilled to have someone with Tennille’s proven ability to connect some of the world’s biggest brands with their audiences as part of our team.”
On her appointment, Burt said; “I am delighted to be joining the QMS team during what can only be described as an enviable period of business acceleration. Having worked closely with QMS as the outdoor partner of the Melbourne Fashion Festival for a number of years, I have consistently admired their industry leadership and customer centric approach to delivering innovative DOOH solutions. I look forward to adding value to the business as we ‘bounce forward’ in a dynamic media landscape.”