OzTAM CEO Doug Peiffer [2016 Ep 10]
The OzTAM chief Doug Peiffer offers insight into how TV ratings measurement works in Australia
OzTAM chief Doug Peiffer joins Mediaweek editor James Manning and deputy editor Dan Barrett for a lengthy discussion about TV ratings measurement in Australia. Along with discussing his own professional history, Peiffer details the work that OzTAM does each day in managing the collection of TV ratings data. If you have ever wanted to understand how TV ratings measurement works, this podcast is a must listen.
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