Perth Radio Ratings 2021
GfK Survey 4, Survey Period: Sunday April 18 to Saturday June 26
Nova 93.7 12.7% (13.5%)
Cume: 606,000 (+0)
2020 results: Best/worst
Best 10+ 14.3% (12.0%)
Best Breakfast 15.9% (13.5%)
Nova is again #1 despite going down 0.8 points. Nova’s breakfast show of Nathan, Nat and Shaun is again #1 with a 14.5% share.
Nova also continues to dominate drive with a 17.5% share as Kate, Tim and Joel extended their lead slightly.
However, Nova was no longer the top commercial station for evenings and now shares the top spot for weekends with 96FM.
Nova controls the under 40 market in Perth with a #1 share in the 10-17, 18-24, and 25-39 demographics.
Mix 94.5 11.7% (11.9%)
Cume: 528,000 (+11,000)
2020 results: Best/worst
Best 10+ 12.7% (10.1%)
Best Breakfast 12.4% (8.7%)
The Hit Network station has remained steady with only a small dip in its market share.
The breakfast lineup of Pete, Matt & Kymba is still the #2 breakfast radio show, with its share going up by 0.6 points.
The national drive show was also #2 with Carrie Bickmore and Tommy Little just edging out 96FM.
The station was #1 in the afternoon daypart and #1 for the 40-54 demographic.
96FM 11.5% (11.1%)
Cume: 404,000 (-4,000)
2020 results: Best/worst
Best 10+ 13.6% (11.3%)
Best Breakfast 13.3% (8.3%)
96FM has continued its upward trajectory after posting its lowest 10+ and breakfast shares in over five years in the first survey of the year. This survey saw an increase of 0.4 points.
The new breakfast show The Bunch with Dean Clairs and Lisa Shaw has seen its share drop into single digits but remains the #4 commercial breakfast show.
The station was also #1 in 55-64 and was up by 2.5 points.
6PR 9.1% (9.5%)
Cume: 227,000 (+38,000)
2020 results: Best/worst
Best 10+ 8.6% (6.3%)
Best Breakfast 11.2% (8.0%)
6PR has remained mostly steady, down only 0.4 points.
The breakfast daypart hosted by Gareth Parker remains the #3 commercial program in Perth with a share of 10.4%.
The station has remained the #1 commercial station for the 65+ demographic and has gained 2.0 points as well.
92.9 Triple M 7.1% (7.9%)
Cume: 397,000 (+25,000)
2020 results: Best/worst as Hit 92.9
Best 10+ 10.1% (8.7%)
Best Breakfast 10.1% (7.4%)
In the station’s fourth survey as Triple M after changing over from the Hit Network, the station is down 0.8 points which continues a negative trend for the new brand.
This is the lowest number since the brand change with its share previously ranging from 7.9% to 8.2% over the first three surveys. Compared to its predecessor Hit92.9 this would be the lowest share in over 5 years.
The new breakfast team led by Lord Mayor Basil Zempilas lost 1.7 points and is currently the #5 ranked commercial breakfast show in the market.
6iX 6.1% (4.2%)
Cume: 133,000 (+1,000)
2020 results: Best/worst
Best 10+ 5.3% (4.5%)
Best Breakfast 4.5% (3.5%)
The station has seen a surge of 1.9 points which is almost 50% of its previous share of 4.2%.