PEDESTRIAN officially turned eighteen and put on a birthday party for the ages to celebrate.
In an all-day banger, PEDESTRIAN threw the doors open at the House of Music and Booze on Saturday, June 10th.
A packed crowd of 300 readers, fans and personalities whipped themselves into a dancey, sweaty throng of party as 12 DJs set the vibe high early and didn’t relent for 8 frenetic hours.
Mowgli May, Deepa, Diva Cups and many more hit the 1s and 2s so hard they all melded into 3s.
Josie Rozenberg-Clarke, PEDESTRIAN head of editorial, said of the event: “PEDESTRIAN may have come of age but after 18 years of spicy content, we’re still as bratty as ever. We proved this by throwing a massive all-day banger with all our mates for our 18th birthday. Don’t tell mum and dad.”
With key sponsors White Claw, Uber Eats, and Tinder coming aboard to make the dang thing happen, and with additional support from friends Swanning Around, Remedy Kombucha, 19 Crimes, and Mountain Culture, PEDESTRIAN 18th will go down in the annals as one of the all-time greats. An all-encompassing hootenanny of sights, sounds, and big, big vibes.
See also: Matthew Galea named managing editor of Pedestrian.TV
Earlier this year, Pedestrian has announced that Matthew Galea has been promoted to managing editor of the publication.
Galea has been with the publication since 2018, originally joining as entertainment editor.
Writing about the news on socials on Monday, Galea said that he was “Excited to announce that as of today I’ve stepped into the role of Managing Editor at Pedestrian.TV. This will be my fifth year with the company and I’m pretty bloody pumped for this next chapter. Hope you’re all having a killer 2023 so far.”
The news comes after a big 2022 for the publication, with previous Pedestrian Group publisher Vanessa Lawrence leaving the company after six years when she was named chief content officer of Linkby. Lawrence left for New York to join the Linkby office in October, with Sarah Michael taking over as publisher.
At the time, Lawrence said that: “While I’m going to miss Pedestrian Group terribly, I’m excited to once again work closely with Chris – and the wider Linkby team – to foster relationships between premium brands and some of the world’s biggest digital publishers in a way that benefits their audiences as much as the bottom line. I can’t wait to get stuck in.”