Outbrain has announced the appointment of Amrita de la Peña as managing director, APAC.
In the role, de la Peña will lead the recommendation platform’s expansion across the Asia-Pacific (APAC) region, including Japan, driving growth and building partnerships with agencies, brand advertisers, and publishers.
With over 25 years of experience in digital marketing, media and advertising, de la Peña brings a wealth of knowledge and expertise to her new role.
Prior to joining Outbrain, she served as Sprout Social’s first general manager in the region, and previously spent six years building Twitter’s advertising business, including four years as head of global brands, JAPAC.
De la Peña said of her new role: “I am excited to join Outbrain at a time when the company is poised for significant growth in the APAC region,”
“More and more marketers are understanding the real importance of trusted, premium content environments and looking to drive measurable outcomes and deeper engagement with audiences,” she said.
“I look forward to helping more brands, advertisers, and publishers leverage Outbrain’s suite of innovative technology and create even more value for all sides,” she added.
De la Peña’s appointment comes as the company celebrates the appointments of an expanded and unified leadership team, including a new chief product officer, chief technology officer, and other senior leaders across the business organisation.
Alexander Erlmeier, chief revenue officer of Outbrain, said: “Amrita is a seasoned leader with a track record of success in the digital marketing and advertising space.
“We are thrilled to have her on board as we continue to innovate our solutions to better serve brands, advertisers, and publishers. With her expertise and leadership, we are confident that we can build even more strong partnerships and deliver innovative solutions for our clients.”
De la Peña will be based in Singapore.
–
Top image: Amrita de la Peña