Optus has launched SubHub which can simplify content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options.
The great attraction of using SubHub is that it offers users a 10% discount on managed subscriptions if they have three or more. Two subs gets users a 5% discount.
At a launch event this morning, Optus CEO Kelly Bayer Rosmarin said the company was attempting to get all content subscription platforms on the service. However the 4m+ Foxtel Group customers won’t be able to manage their Foxtel, Binge and Kayo subs on SubHub given that Telstra is a Foxtel Group shareholder.
Kelly Bayer Rosmarin is upbeat though, adding this morning, “I don’t know why every Australian isn’t an Optus customer.”
Optus TV, content and product development VP, Clive Dickens said: “The pitch is simple – in an increasingly complex and growing universe of digital content subscriptions, our customers tell us that they find it hard to keep track of exactly what subscriptions they have, are active, and how much they pay for them.”
Dickens noted there are over 50 content subscription platforms in Australia. Around 30 of them are for video content.
When asked about Foxtel and Stan, Dickens dodged a direct reply, saying Optus is in discussion with all platforms and hopes they will join soon.
“With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks.”
Customers will be able to access their content subscriptions and digital memberships through Optus’ leading My Optus App and www.SubHub.com.au.
Dickens added: “We’re upping the ante on simplicity and value by reducing customers’ content subscription costs through SubHub – which is great news if you want to save money, and even better news if you want to avoid subscription FOMO and subscribe to even more must-have content – but may not have previously been able to justify it.”
SubHub August 2021 launch offers
Optus will launch SubHub with subscriptions and memberships available from a number of providers including Amazon Australia (Prime membership which includes access to free shipping on Prime eligible orders, Prime Video, Prime Gaming, Amazon Music, Prime Reading and more) and Kindle Unlimited which brings millions of titles and thousands of audiobooks, in addition to health and wellbeing partner Calm, the leading mental wellness brand with the #1 app for sleep, meditation and relaxation.
Coming soon partners include Netflix, Paramount+, Fetch TV, BritBox, Fiit, pan-Asian entertainment content service iQiyi, factual content and entertainment specialist provider iwonder, and even more Amazon services which are scheduled to be integrated into SubHub over the remainder of the year.
From today’s launch, Optus Sport including OS Fitness will also be included at no extra additional cost for all SubHub customers.
Australian start-up inkl – a global news media aggregator featuring The New York Times, Financial Times, The Guardian AU and Economist will also be available at launch.
“We have a range of popular content brands and subscription partners with SubHub and will continue to expand with more options customers love from other local and global partners,” said Dickens.
Fetch TV chief executive Scott Lorson said, “Fetch has a longstanding partnership with Optus, and we are excited to participate in SubHub. As a master aggregation video platform, we share the vision Optus has of helping customers navigate the exciting, but at times complex, world of expanding content options.”
inkl CEO and co-founder Gautam Mishra said, “I’m sure telecommunications companies around the world will be taking notice. As a technology platform focused on curating and delivering news that creates value for readers, we saw this as a very natural fit for inkl.”
Major SubHub Subscriptions and Memberships
Amazon Prime – the best of shopping, savings and entertainment from Amazon, including free shipping on Prime eligible orders, popular movies and TV episodes with Prime Video (where customers can watch new release Amazon Exclusive series Nine Perfect Strangers, and the Australian Amazon Original Series Back to the Rafters), Amazon Music, Prime Reading, Prime Gaming, exclusive deals and more
BritBox (coming soon) – The ultimate collection of British comedy and drama, from brand new shows to loved favourites, direct from the BBC and ITV
Calm – the leading mental wellness brand with the #1 app for sleep, meditation and relaxation
Fetch TV (coming soon) – combining Free TV, Catch-Up, premium channels, streaming apps, and movies all in one place
Fiit (coming soon) – the UK’s number 1 rated fitness app with classes, group and solo workouts and training plans to help beginners and advanced fitness enthusiasts take their training to the next level
inkl – the world’s leading bundled news subscription service with access to 10,000+ articles daily from sources like The New York Times, Financial Times, The Guardian, Economist and much more
iQiyi (coming soon) – bringing premium pan-Asian drama, movies, variety shows and anime to Australian viewers
iwonder (coming soon) – a documentary and current affairs streaming service, curating the world’s best feature film documentaries and factual content all on one platform, with a vast library of more than 1,000 new, critically acclaimed, award-winning and festival favourite movies, series and shorts.
Kindle Unlimited – Freedom to explore millions of eBooks and thousands of audiobooks on any device.
Netflix (coming soon) – watch from a wide variety of award-winning Netflix films, series, documentaries, and more.
Optus Sport – Australia’s home of premium international football including the Premier League, Barclays FA Women’s Super League, J1 League, UEFA Women’s EURO 2022, FIFA Women’s World Cup 2023 and OS Fitness – Optus’ health and fitness app with exclusive content to keep the body and mind in the best shape
Paramount+ (coming soon) – Unique stories. Iconic stars. Live Sport. A mountain of entertainment. Get more than 20,000 hours of content throughout the year including blockbuster movies, exclusive new shows and Paramount+ Originals.
See also: Optus Sport reveals record crowd watches streamed Euro 2020 Italy v England final