oOh!media has won the Sydney Metro competitive tender, securing a long-term contract to enhance the commuter experience in Sydney’s CBD.
As part of this agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion-enabled screens across the Sydney Metro City & Southwest line from 2024.
Cathy O’Connor, CEO at oOh! said: “Sydney Metro is Australia’s largest public transport infrastructure project, presenting unrivalled opportunities for commuters to travel the city for work, shopping, and leisure. This is a monumental win for oOh! and will expand our Out of Home offering in Sydney’s CBD.
“Sydney Metro holds immense value to our network strategy and digital-first future of enhancing public spaces. The introduction of oOh!’s innovative suite of fully digitised assets will unlock new opportunities for advertisers to capture the attention of audiences within the heart of Sydney’s most vibrant locations. In addition, our contract with Sydney Metro complements our existing rail portfolio in Melbourne, enabling advertisers to strategically target audiences in Australia’s two busiest capital cities, that jointly powers much of our national economic activity.”
Passenger services will start on the Metro City & Southwest line next year, with eight new strategically positioned CBD stations at Crows Nest, Victoria Cross, Barangaroo, Martin Place, Pitt Street, Waterloo and new Metro platforms at Central and Sydenham.
oOh! will also provide out of home experiences at all 11 stations between Sydenham and Bankstown once Metro services start at these locations following their conversion to Metro standards.
“We welcome the opportunity to partner with Sydney Metro to create a new and immersive commuter experience in Australia’s global city,” O’Connor added.
This month, oOh!media launched a full motion 3D Anamorphic offering with new sites in Sydney and Brisbane, extending oOh!’s full motion 3DA coverage across the eastern seaboard.
The premium locations at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre meet the growing demand of advertisers and agencies to push Out of Home creative boundaries, using 3D Anamorphic technology to deliver attention-grabbing, immersive and effective audience experiences at scale to make brands unmissable.
Read more: oOh! launches full motion 3D Anamorphic offering in Sydney and Brisbane
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Top Image: oOh!media and Sydney Metro teams at the signing day