oOh!media has named Qantas Frequent Flyer, ANZ and Subway as the principal sponsors of its expanded Out-of-Home coverage for the Australian Open ahead of next week’s first tennis grand slam of the year.
The outdoor advertising and media company will bring all the key match scores and highlights from the tournament, held from 12 to 26 January, to more Australians than ever before across oOh!’s Office, Airport, Street, Road, and Retail digital environments.
The brands will leverage deeper integration opportunities, new in 2025, blending their creative with Australian Open visuals and live tournament updates, which include fresh creative templates to combine marketing messages alongside Australian Open content seamlessly.
oOh! signed an exclusive multi-year Out of Home partnership with Tennis Australia in 2023 to serve up all the action from the Australian Open.
With full placement exclusivity, providing genuine utility to tennis fans while showcasing commercial messages in brand-safe environments, oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament.
“The Australian Open is one of the biggest events on the sporting calendar, and it’s exciting to see iconic brands like Qantas Frequent Flyer, ANZ and Subway partner with oOh! to amplify brand messaging,” Chris Freel, oOh!’s group director of sales, said.
“By combining creative with live tournament updates across our digital network, they’re creating meaningful connections with audiences on a massive scale.”
Last year, the Australian Open broke both two-week and three-week attendance records, with 1,020,763 fans coming through the gates during the main draw, compared with the previous record of 839,192 set in 2023.
Tennis fans injected $482 million into Melbourne’s hospitality and tourism sector, with more than 1.5 million passengers moving through Melbourne Airport over its duration.