oOh!media has renewed its contracts with real estate specialist 151 Property for its portfolio of shopping centres, including the addition of two new centres.
The long-term extension strengthens oOh!’s national retail portfolio of assets and extends audience reach across Australia’s eastern seaboard.
Centres include the popular Top Ryde City in Sydney’s north-west, Forest Hill Chase, Greensborough Plaza in Melbourne, Clifford Gardens in Queensland, as well as the full digitisation of Strathpine and Warrawong shopping centres previously owned by Scentre Group.
Noel Cook, oOh!’s chief commercial and operations officer, said the renewal built on a mutually beneficial relationship between the two companies that maximised commercial opportunities.
“We have a clear strategy to enhance the retail experience and drive audience engagement. These centres are quality performers with high levels of moving annual turnover.
“The wholesale digitisation of our Out of Home signage across all their centres will support this strategy and help deliver ongoing revenue streams, especially as increasing confidence sees consumers returning in large numbers.”
Gary Jones, GM Portfolio Management (Retail) from 151 Property, said the existing long-term relationship and oOh!’s ability to reach audiences at scale both in and out of the shopping centre environment made the extension a compelling proposition.
“We have been working with the team at oOh! for several years, and have benefited from their expertise in engaging our customers and offering viable commercial models. Out of Home advertising is an important component of our offer, and the digital upgrade across all the assets will boost our centres’ appeal.”
Earlier this year, oOh!media secured a long-term contract with Claremont Quarter – a shopping centre located in one of Perth’s most affluent suburbs.
The deal represented the first time the centre has partnered with an Out of Home media provider, and gave advertisers the opportunity to reach affluent professional audiences in a fashion and luxury-focused environment comprising over 120 retailers.