oOh!media has appointed Prue Cox to the newly created group director – data, solutions and digital sales, bolstering the company’s data-led customer solutions capabilities.
In the role, Cox will lead client acquisition, retention, development and market expansion. She will also help transform the way oOh! sells, including a greater emphasis on programmatic and data-led planning and reporting.
She will report to chief revenue and growth officer Paul Sigaloff and lead a team of solutions and digital strategists to leverage oOh!media’s exclusive out-of-home data agreement with Unpacked by Flybuys and partnership with Westpac DataX, which taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments.
Sigaloff said the outdoor advertising company continues to invest in solutions that optimise media spend, accurate audience targeting and reporting on attributable outcomes for agencies and advertisers.
“Our major new data agreements, programmatic expansion and broader digital evolution will set the business up for future growth. Prue’s extensive experience and track record in driving impactful outcomes and building effective teams make her ideally positioned to head this critical new role. I want to welcome her to oOh!.”
Cox joins oOh!media from Linkedin where as the director of enterprise sales she led the enterprise segment across APAC. She has over two decades in global, multinational, and start-up environments, with stints at Yahoo! and MSN, as well as senior leadership positions at News Corp and Pacific Magazine driving digital sales transformation programs.
Cox added of her new role: “The innovation being driven in oOut of home presents significant opportunities for advertisers to harness new data and tech capabilities. oOh! is at the forefront of these developments and I look forward to working with the team to realise this potential for the benefit of our advertisers and to make their brands unmissable.”
Cox’s appointment follows the acceleration of oOh!media’s programmatic offering, with Georgie Fox recently joining the business as head of digital sales to lead the programmatic sales team.
See also: Georgie Fox to lead oOh!media’s newly launched programmatic sales team
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Top image: Paul Sigaloff and Prue Cox