oOh!media has continued its investment in Western Australia with the launch of a new supersite and an upgrade rollout of digital street assets.
As part of the out of home advertising company’s ongoing digital-first network strategy, the site – in the growing suburb Forrestdale – is located on the main arterial into the Armadale and Kelmscott areas, reaching commuters heading east towards these suburbs and the hills coming from the Tonkin Highway and Kwinana Freeway and is aimed at achieving the highest possible audience reach.
Robbie Dery, chief commercial operating officer, oOh! said: “The Forrestdale large format digital site is located in a fast-growing Perth suburb populated by small businesses and expanding housing estates.
“This infrastructure investment complements our ongoing network plans in WA with the recent upgrade of oOh!’s City of Wanneroo street furniture and a new full-motion dynamic broadcast screen at Claremont Quarter shopping centre.”
In addition to the new Forrestdale large format site, the long-term street furniture partnership with City of Gosnells has undergone an upgrade on all 31 bus shelters including new digital screens to deliver critical community information.
Western Australia’s population continues to grow rapidly, increasing by an average of 46,000 per year according to three-year data analysis by KPMG. Wanneroo is one of the fastest growing regions in the state, up 11,700 to 221,900, alongside the City of Armadale – where Forrestdale is located – up 9,900 to 101,800, and Gosnells up by 5,400 to a total population of 134,400.
City of Gosnells mayor Terresa Lynes said the city was continually seeking ways to improve the way we communicate with our community. “This new digital upgrade provides the ability to present relevant and timely information across a range of sites,” she said
The out of home advertising company’s has long standing partnerships with numerous councils across Western Australia and continues to invest in delivering high-quality street furniture and digital screens to provide contextually relevant community information, supported by advertising, with more than 6,000 advertising faces that also promote economic activity within local areas.
Dery added: “The launch of Forrestdale and the asset upgrade in City of Gosnells signifies oOh!’s ongoing commitment to our network in Western Australia, giving advertisers new opportunities to reach audiences at scale, and across a combination of digital and static Out of Home formats, to make brands unmissable.”