oOh!media is extending its media partnership with the Sydney Gay and Lesbian Mardi Gras for the next two years.
The expanded agreement reflects the outdoor media company’s commitment to fostering an inclusive and supportive environment for the LGBTQIA+ community, both within its workforce and throughout the broader Australian community.
oOh! has worked with the Sydney Gay and Lesbian Mardi Gras and Sydney World Pride in 2023 as the official Out of Home media partner for the past three years. Now, as a major media partner oOh! will once again return to the Mardi Gras parade route in 2025 with a float packed with oOh! employees.
The Sydney Gay and Lesbian Mardi Gras, marking its 47th year in 2025, takes place from 14 February to 2 March. The ‘Free to Be’ theme will celebrate progress toward LGBTQIA+ equality while underscoring the ongoing global fight for true freedom and acceptance for all.
“As a creative, people-focused business, we thrive on diversity, and this partnership reinforces our resolve to create an environment where everyone can bring their full selves to work,” Chris Roberts, chief financial officer and executive sponsor of oOh!’s Pride Network, said.
“By supporting the Mardi Gras, we’re reaffirming our company’s purpose to make public spaces better and be a meaningful ally that reflects the rich diversity of the communities we serve.”
Gil Beckwith, CEO of the Sydney Gay and Lesbian Mardi Gras, added: “We’re thrilled to extend our partnership with oOh!media, a company that shares our commitment to visibility, inclusion, and equality.
“Their presence amplifies our message across the city and beyond, reminding everyone of the importance of LGBTQIA+ rights and the celebration of our community. oOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.”
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Top image: oOh! team at Sydney Mardis Gras 2024