oOh!media has appointed senior NRL executive, Andrew Every to the newly created role of chief strategy and transformation officer to accelerate the outdoor media company’s digital transformation.
Every joins the oOh!’s executive leadership team and will focus on identifying areas of strategic growth across its core business and adjacent markets to lead the Out of Home industry to a digital first future.
Cathy O’Connor, oOh! CEO, welcomed his appointment and noted that he will work closely with the executive team strategically to assess the market, both globally and locally, analysing the competitive dynamics and closely monitoring and driving market opportunities. Every is also experienced in driving transformative change across consulting and high-profile commercial environments.
Every joins oOh! from the NRL, where he was the executive general manager of strategy and transformation, led the partnerships with the league’s long-term major media partners, and spearheaded a number of improved financial outcomes for the past three years.
Prior to the NRL, Every worked as an executive leader in Telstra’s Media business, which included driving the growth of Foxtel, Telstra TV and Telstra’s live sports apps. He is not entirely new to the Out of Home industry having spent 10-years working with Adshel as one of his key clients during his career at PwC.
Every said he was looking forward to joining oOh! and the opportunities ahead. “The people I’ve met with so far have been really impressive. There is enormous potential for growth in Out of Home and I can’t wait to get started,” he added.
This comes after oOh!media named UnLtd CEO Chris Freel was appointed to a new sales role, having been appointed to the newly created position of group sales director – Australia.
The position has been created as part of a sales consolidation that works to bring agency, direct, boutique and independent (DBI) teams under single oOh!media leadership.
See also: UnLtd CEO Chris Freel joins oOh!media in new sales role
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Top image: Andrew Every