Flywheel, Omnicom’s cloud-based digital commerce practice within global marketing and sales solutions company, has appointed Mohammad Heidari Far as managing director, and Elise Luu as eCommerce Director for Flywheel Australia.
The company, which has operations in the Americas, Europe, and APAC, provides a wide range of data and AI-powered commerce solutions ranging from self-service software to full-service management of digital commerce operations across more than 400 digital marketplaces, including nine of the top 10 global marketplaces and key Australian retailers including Amazon, Coles 360, Cartology, MixIn, and Uber.
“Australia represents one of the most dynamic and high-growth regions for digital commerce,” Alex McCord, CEO of Flywheel, said.
“Mo and Elise bring strong leadership, expertise, and a proven track record of success in unlocking growth for clients both globally and locally. They will be instrumental in driving value for Omnicom’s clients as we continue to expand our presence and deliver transformative commerce solutions in the region.
Heidari Far joins Flywheel from his role as ANZ managing director of Omnicom Media Group’s Transact e-commerce consultancy, where he helped brands scale eCommerce sales and grow share of digital shelf on Amazon, eRetail and direct-to-consumer channels.
He said of his new remit: “The combination of Flywheel products and transactional signals with audience and behavioural data from Omni – the open operating system that supports the Omnicom network – is enabling an unprecedented level of insights and analytics across the customer journey. As Managing Director, my priority will be ensuring that this translates to increased online sales for Omnicom’s ANZ clients.”
It’s a priority that is shared by newly appointed eCommerce Director Elise Luu, the five-year Flywheel veteran, who will lead the Australian client services team, focusing on clients in the FMCG, consumer electronics, and pharmaceutical sectors. Having previously managed the Australian client portfolio from Singapore and as an early team member in London, she brings a wealth of experience and expertise to her new role.
“Client service at Flywheel is defined by the belief that when our clients win, we win,” said Luu. Leveraging Flywheel’s industry-leading solutions, the service team will unlock the power of data and strategic insights to ensure our clients are winning in the rapidly evolving digital commerce landscape.”
The appointments are effective immediately, with Heidari Far and Luu both headquartered in Sydney.
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Top image: Mohammad Heidari Far and Elise Luu