The Big Bash will enter its second decade displaying the iconic Swoosh logo after embarking on a new partnership with Nike.
As the Official Apparel Partner of both the KFC BBL and rebel WBBL, Nike will design and produce playing, training and supporter wear for all eight clubs from this summer.
Alistair Dobson (pictured), Cricket Australia’s head of Big Bash Leagues, said:
“The announcement of this partnership with Nike is a major milestone in the history of the Big Bash Leagues.
“Today, more than ever, the world needs sport to help accelerate positive change. Over the past decade, the Big Bash Leagues have connected a new generation of fans with cricket. As the Leagues enter their second decade, this partnership with Nike looks to inspire the next generation of athletes and fans both on and off the field.
“The League, along with all eight clubs, welcomes Nike to our valued group of partners. Their values align with the DNA of the Big Bash and we can’t wait to work together over the coming seasons.”
Alistair Dobson
Nike Pacific vice president and general manager Ashley Reade said:
“Cricket is part of the fabric of Australian sport and summer. With our aligned values of innovation, diversity, sustainability, and community impact, we look forward to uniting with the Big Bash team. In partnership we will celebrate the power of sport and inspire the next generation of athletes and fans.”
The details of the new Nike Big Bash range will be released in October, with product to be available for retail throughout summer.
Last summer, BBL|10 became the most-watched season in the League’s history.
• An average audience of over 1.4 million watched the Sydney Sixers claim their third KFC BBL title over the Perth Scorchers in the final broadcast across Seven, Foxtel and streaming services including Kayo. That represented a 15% increase on the BBL|09 Final and ranked as the fourth most watched BBL game ever.
• The KFC BBL|10 Final reached 2.5 million viewers on Seven and 669,000 on Foxtel, capping a season in which as players, officials, staff and broadcast partners successfully navigated through the many challenges presented by the Covid-19 pandemic.
Among the other KFC BBL|10 data highlights:
• The total audience of 44.82m across the 61-game tournament was the highest in League history – an increase of 5.9% across all platforms YoY, including linear TV growth of 1.4%
• The total audience of 5.64m across the five-game Finals series was the highest in league history – an increase of 15% on last season
• The average audience per match in KFC BBL|10 was 735k per game across all platforms, making the Big Bash League the most-watched sporting league in Australia on a per-game basis. The linear TV audience of 675k was 9k higher than KFC BBL|09, while the streaming platform average of 60k per game represented 109% growth YoY.