The latest data released by Nielsen Ad Intel explores what the travel and tourism sectors look like in Australia after almost two years of pandemic restrictions.
Nielsen data showed $8.5M was reported in total digital Travel estimated ad spend during the month of October 2021, with digital including display, video and social. Digital impressions are up by almost 40% in October compared to the previous month.
Category spotlight: passenger shipping lines/cruise
Top Advertisers – October 2021
Emerald Cruises
Oceania Cruises
Royal Caribbean Cruise
Category spotlight: tourist authorities
Top Advertisers – October 2021
Tourism & Events Queensland
Sunshine Coast Regional Council
SA Tourism Commission
Category focus: travel agents
Top Advertisers – October 2021
Stayz
Air BnB
Flight Centre
Last month, Nielsen launched Stadium in Australia & New Zealand. Nielsen’s new client engagement platform provides single sign-on access to a suite of syndicated Nielsen data sets, providing a robust and comprehensive benchmarking tool for the sports marketing landscape.
Intuitive, interactive and user-friendly, Stadium has been designed specifically for a local client base and local market. Stadium is a versatile information source that delivers a benchmark of key property health performance criteria.