Next&Co has been appointed to manage out-of-home, digital video, audio and programmatic media for trusted telehealth provider Doctors on Demand following a competitive pitch.
Doctors on Demand is a leader in innovation in Australian healthcare, by providing access to trusted and quality healthcare through video consults 24 hours a day, every day. Patients can be treated by Australian-registered GPs and request repeat prescriptions, medical certificates and referrals.
Doctors on Demand also connects its patients with a range of specialist services for sleep, pathology, fertility and smoking cessation.
Co-founder of the independent media agency, John Vlasakakis said the agency was excited to begin building awareness, and influence conversions, for online telehealth appointments with its newest client.
“The pandemic was a real kick starter for the telehealth industry and that trend is certainly continuing. Doctors on Demand delivers crucial virtual healthcare services and has become an important part of the medical mix for so many Australians,” he said.
“We have worked in the healthcare sector for more than 15 years now and it’s an area where our clients truly thrive. There is also that feel-good factor, knowing that the work we are doing is driving positive outcomes for people’s health and easing the burden on our healthcare system across the country.”
Leeann Ellison, Doctors on Demand head of marketing, said: “Considering Next&Co’s healthcare credentials, working with them was the right choice for us. We are looking forward to seeing how they elevate our brand positioning to the next level as Australians continue to seek out alternative avenues to support their health.”
The appointment by Doctors on Demand comes following a year of new business growth for the agency including Malouf-owned global superyacht charter business Ahoy Club, leading Australian ecommerce business New Aim, Australian rural supplier Combined Rural Traders and agricultural service provider Nutrien Ag Solutions.
The appointment is effective immediately.
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Top image: Nick Grinberg and John Vlasakakis