Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list...
The retail sector recorded $28.1 million in ad spend wastage.
The agency is set to start servicing US brands throughout Oregon, Washington and California.
Next&Co’s report found Google topped the digital media channel waste list with 49% of digital ad dollars at $167 million
Despite the dip, brands are still wasting nearly half of their advertising dollars each quarter
"Knowledge will be power for advertisers in the coming months, and give them an edge in the market"
The independent agency will manage out-of-home, digital video, audio and programmatic media for trusted telehealth provider
"Our initial campaigns will be followed by more large-scale advertising initiatives soon"
Last year, most digital ad spend was wasted on Facebook at $119 million and Google at $109 million
The agency will manage media planning and buying, brand awareness and improving customer sentiment
The agency will be responsible for delivering a multi-platform Black Friday and Christmas campaign for Bevilles
The independent digital agency has experienced 133% growth this year, primarily from new clients
The agency will manage CRT's TV, radio, print and digital media planning, buying and strategy
•Digital ad waste sits at 40 per cent of audited spend
