NewsLifeMedia’s lifestyle publisher Nick Smith has announced a major investment in its luxury media portfolio with the launch of new digital destinations for Vogue Australia, Vogue Living and GQ Australia.
The new sites for vogue.com.au, vogueliving.com.au and gq.com.au have been optimised to take advantage of growing mobile audiences for the brands and to improve both the customer experience and the available advertiser product suite.
Added features include social sign in and sharing, high impact and faster loading image galleries that responsively scale to browser screens, improved search tools to enhance usability, as well as simplified membership functionality.
The launch of the new sites follows the debut last week of Buro247.com.au into the digital portfolio to target a younger, affluent, fashion and lifestyle consumer.