Kin Community Australia announces managing director

Kin Community Australia (kincommunity.com.au) has announced two key hires.

Digital media executive and video content-led community builder Liz Ferguson (pictured L) has been appointed managing director of Kin Community Australia and influencer marketing specialist Sarah Chegwidden (pictured R) has been appointed integrated marketing manager.

Kin Community Australia launched in September 2016 as a partnership between Kin Community and digital publisher Allure Media.

Ferguson has worked in senior roles within the YouTube ecosystem for almost a decade, including establishing the Asia-Pacific operations for Youtube MCN Base79 in 2012.

Most recently as general manager, Australia & New Zealand for independent media and social video broadcaster Brave Bison, Ferguson was responsible for new content partnerships and commercial opportunities across the Asia-Pacific, as well as heading up audience development for the group.

Chegwidden is a leading expert within Australia’s influencer marketing industry and was most recently general manager of The Remarkables Group, an influencer strategy agency.