News Corp Australia’s content marketing division News Corp Studios and Chemist Warehouse today announced they are to co-produce a new premium, custom designed quarterly wellness publication.
The House of Wellness is a 100 page glossy magazine that will cover the full gamut of wellness from beauty to nutrition and fitness. Available to purchase via select newsagents and all Chemist Warehouse stores nationwide, content for the magazine will be produced by an independent News Corp Australia editorial team.
News Corp Australia’s director of national sales Sharb Farjami said: “Wellness magazine is a great example of the diverse custom marketing solutions News Corp Studios provides to our customers.
“Wellness magazine will leverage our heritage of creating informative and inspirational content to engage customers and drive demand. Each issue is estimated to reach as many as four million affluent and influential consumers, providing a powerful platform for Chemist Warehouse’s suppliers to target audiences.
News Corp Australia’s Victorian sales director Ashley Sheard, who led the initiative for News, thanked Chemist Warehouse for being such great partners, saying: “This initiative was only possible with a marketer that wants to push the boundaries and innovate. Partnering with Chemist Warehouse to create branded content on this scale has been extremely rewarding.
Chemist Warehouse chief operating officer Mario Tascone said: “Our aim is that the House of Wellness brand will evolve into Australia’s biggest health media brand; a media brand designed to cement Chemist Warehouse as the number one destination for wellness in Australia.
“This evolution starts with the introduction of this first edition of the House of Wellness magazine. Its mission is to help even more Australians get well, stay well, live well and look fabulous. It will be the new authority in all things health and beauty and judging by the demand for space from our suppliers it is sure set to grow bigger and bigger each edition.
“We will use our massive reach Australia wide to ensure that, from day one, the House of Wellness magazine will be the biggest distributed health and beauty magazine Australia has ever seen.”
The first edition of Wellness magazine, featuring an interview with Australian supermodel Ashley Hart, will be free and in stores on 17 January 2016. Subsequent issues will cost $2 and be available in March, June, September and December 2016.