Nature has announced it has been listed as a finalist in ESOMAR’s 2022 Global Research Effectiveness Awards for its work with Don KRC.
The annual ESOMAR Research Effectiveness Awards recognise impactful projects from across the global marketing, insights and analytics community that made a significant and measurable impact on the client involved.
The strategic insights agency was previously nominated as a finalist back in 2014 and 2015.
Nature is one of three finalists this year. The winner will be announced on 20 September during the ESOMAR Congress in Toronto, Canada.
The work for Don KRC centred on pack size and price optimisation. This was achieved using an innovative approach that blended volumetric choice modelling with VR technology.
Chris Crook, Nature founder and managing partner, said: “We’re beyond proud to be selected as a finalist in this year’s Research Effectiveness awards for our work with Don KRC, with whom we have a great ongoing relationship.
“It’s a prestigious honour and a real testament to our team, their efforts and their commitment to re-defining best in class research design both for clients and for the industry,” Crook added.
Nature Partner and engagement lead, Paddy Cain, said: “The project was a special one for us, not just because of the meaningful impact it has had on Don KRC’s market performance, but also because it involved a major innovation that we believe can be leveraged into the future to help many of our clients make better decisions.”
This comes after the strategic insights consultancy announced the promotion of Emma Tommasini to partner, back in June.
Tommasini joined Nature in 2016 as a senior consultant, where she progressed to the position of director before taking her latest role.
The newly appointed partner brings with her a wealth of strategic expertise in the FMCG and financial services sectors, while being highly adept in people leadership and management as well as having been pivotal in evolving Nature’s business capabilities.
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Top image: Chris Crook