Michael Rebelo steps up as chair of Advertising Council Australia

Advertising Council Australia - Tony Hale, Laura Aldington, Lindsay Evans, Michael Rebelo

Mark Green: ‘His leadership, particularly in shining a light on the commercial value of creativity, has set a high standard, and I’d like to thank him for his dedication and impact.’

Michael Rebelo, CEO of Publicis Groupe ANZ, has been appointed as the new chair of the Advertising Council Australia (ACA), succeeding Mark Green, the Global CEO of Droga 5.

Rebelo is known for his strategic leadership, having rebuilt, reimagined and driven growth through his passion for creativity across the UK, Europe and Asia-Pacific. He led transformative change at Saatchi & Saatchi around the world, and most recently, at Publicis Groupe ANZ.

During his time as deputy chair, Rebelo advanced ACA’s work to ensure the long-term prosperity of the industry, and his leadership is expected to guide the organisation into a new era of innovation and advocacy.

Lindsey Evans, partner and CEO Special Australia, has also been elected to fill the vacant deputy chair role, joining Laura Aldington, co-founder of Supermassive, who has been deputy chair since 2021.

Outgoing chair Green said: “Mike is a passionate and experienced figure in Australian advertising, and his extensive knowledge, strategic insight, and vision make him the ideal leader to steer ACA and its Board into the future. The industry will thrive under his stewardship.”

Advertising Council Australia - Tony Hale, Laura Aldington, Lindsay Evans, Michael Rebelo

Tony Hale, Laura Aldington, Lindsay Evans, Michael Rebelo

Rebelo said of his appointment: “I’m honoured to build on the strong foundation Mark has established. His leadership, particularly in shining a light on the commercial value of creativity, has set a high standard, and I’d like to thank him for his dedication and impact.

“Looking ahead, I’m excited to work closely with our esteemed Board and members to champion creativity as the driving force of commercial growth. Together, we’ll push boundaries to ensure our industry not only thrives but leads with inclusivity, integrity and purpose, whilst setting global standards through accreditation for ethical and effective practice.”

Tony Hale, CEO of ACA , said: “Mike’s expertise and vision make him the right leader for ACA at this pivotal time. I also want to extend heartfelt thanks to Greeny for his outstanding leadership.

“When Mark became chair, he embraced the challenge of renaming, rebranding, and repositioning ACA to solidify its role in the industry. He was instrumental in launching The Growth Agenda, securing Cannes Lions representation, and revitalising the Effies. His dedication has driven meaningful progress and built a stronger, future-focused industry, a legacy that will be felt for years to come.”

Top image: Laura Aldington, Lindsay Evans, Michael Rebelo 

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