Melissa Fein moves from ANZ to lead Accenture Song US media

Accenture Song has appointed Melissa Fein as its US Media Lead, following two years of building the company’s media capability across Australia and New Zealand.

Fein moves into the US role after serving as Accenture Song ANZ Media Lead, where she helped establish and scale a business spanning media, creativity, technology, data and customer experience.

Since joining Accenture Song in 2024, Fein has worked to connect clients’ marketing investment more closely with business growth and customer outcomes.

Sam Geer to lead ANZ media business

Sam Geer will take over leadership of Accenture Song’s media business across Australia and New Zealand, supported by Chris Colter and Nick Thomas.

The regional media team will sit under Accenture Song ANZ Lead Bronwyn van der Merwe and Marketing Lead Matt Michael.

Accenture Song said Fein would continue working with clients and colleagues across ANZ as part of the company’s global network.

Ami Palan, Head of Accenture Song Americas, said Fein’s experience building the ANZ operation would support the company’s US ambitions.

“Melissa brings extensive experience across the media ecosystem and market-tested experience from ANZ, where she helped build connected capability rooted in client growth. Her leadership, expertise, and client-centric approach will be a tremendous asset to our team, and we’re excited to welcome her to the U.S.”

‘A proud moment’ for ANZ business

Droga5 ANZ CEO and Accenture Song ANZ Marketing Lead Matt Michael said the appointment reflected the strength of the regional media business.

“Mel’s appointment is a proud moment for our ANZ business and a clear recognition of the media capability together. Her leadership has helped create real momentum in the market, and that momentum continues with a deep bench of talent and strong client relationships. Our ANZ clients remain in excellent hands as we move into the next phase of growth.”

Fein said the new role would let her apply lessons from Accenture Song’s ANZ media operation to the US market.

“I’m incredibly proud of what we’ve built across ANZ, and of the team that made it possible. We set out to build a media capability that was more connected, more client-focused and more directly tied to growth. The opportunity now is to bring those learnings to the U.S., while continuing to collaborate with colleagues and clients across Accenture Song globally. I am excited to help connect ideas, talent and innovation across markets as we continue shaping what modern media can look like for clients.”