Melbourne Social Co. has been appointed as the social media agency for WhiteGlo.
The agency will oversee the Australian oral care brand’s social media strategy and content creation, with a focus on re-engaging a millennial audience who grew up with the brand and introducing White Glo to a new generation of consumers.
“White Glo is a brand that many Australians have grown up with – it’s nostalgic, it’s trusted, and it has a real opportunity to own the oral care space online,” said Shelley Friesen, founder and director of Melbourne Social Co.
“We’re thrilled to bring our storytelling, creative and strategy expertise to the table to help White Glo re-connect with their loyal millennial customers and inspire a whole new audience to fall in love with the brand.”
Melbourne Social Co. will guide White Glo through a refreshed social direction with a creative-first, data-driven approach, the agency will develop a full-scale content strategy for White Glo across platforms like Instagram, TikTok and Facebook, with a focus on driving brand love, engagement and product awareness.
This new partnership is set to bring a fresh, fun and highly engaging tone to White Glo’s digital presence, with lo-fi video content and scroll-stopping creative leading the charge.
This win for Melbourne Social Co. comes after the agency welcomed Rosie Chong as its social content manager earlier this year.
Chong has built her reputation as one of Australia’s top LinkedIn creators and is known for her innovative approach to social content and her ability to craft impactful campaigns that drive engagement and connection.
Last year, Melbourne Social Co. was appointed to the social media accounts of professional and household cleaning products, Oates. The agency was also appointed as the creative agency to lead the launch on social media for the newly opened Novotel and Ibis Styles Melbourne Airport.