Shelley Friesen
Showing 1 - 10 of 10 results
Melbourne Social Co launches ATTN.CTRL as global attention agency
Melbourne Social Co's new global agency ATTN.CTRL launches with an "attention architecture" framework and offices in four cities.
by Mediaweek – Jun 29, 2026
White Glo appoints Melbourne Social Co. as social media agency
Shelley Friesen: 'We're thrilled to bring our storytelling, creative and strategy expertise to the table to help White Glo re-connect with their loyal millennial customers.'
by Alisha Buaya – Apr 3, 2025
Social Media Trends for 2025: What brands need to know
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
by Josh Gurgiel – Jan 28, 2025
Why brands are moving to YouTube amidst the uncertainty of TikTok's future
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
by Josh Gurgiel – Jan 25, 2025
Rosie Chong joins Melbourne Social Co as social content manager
Shelley Friesen: '(Chong's) expertise as a leading content creator and her passion for building meaningful online communities make her an incredible asset to our agency.'
by Alisha Buaya – Jan 16, 2025
Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
by Josh Gurgiel – Nov 6, 2024
Melbourne Social Co.'s Shelley Friesen: A Millennial boss's guide to managing a Gen Z team
'To get the best results out of this generation, we need to tick the boxes that are meaningful to them.'
by Josh Gurgiel – Oct 25, 2024
Melbourne Social Co wins Oates cleaning products social media account
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'
by Alisha Buaya – Oct 17, 2024
Melbourne Social Co to lead social media for Novotel and Ibis Styles Melbourne Airport
The agency will lead the development of the hotel’s social media strategy, as well as creating and delivering social media content.
by Alisha Buaya – Jul 2, 2024
The Ads That Made Us: Cadbury Gorilla, Cottee’s Cordial, Banana Boat
This Week: Shelley Friesen, Lauren Leisk, and Blair Ellis
by Tess Connery – May 17, 2024
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