From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
Shelley Friesen: '(Chong's) expertise as a leading content creator and her passion for building meaningful online communities make her an incredible asset...
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
'To get the best results out of this generation, we need to tick the boxes that are meaningful to them.'
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy...
The agency will lead the development of the hotel’s social media strategy, as well as creating and delivering social media content.
This Week: Shelley Friesen, Lauren Leisk, and Blair Ellis
