Melbourne radio ratings GfK Survey 4, 2022
GfK Survey 4 2022,Survey Period: Sun Apr 17 to Sat Jun 25
UP: 3AW +1.0
DOWN: Magic 1278 -0.5
3AW 15.7% (14.7%)
Cume: 792,000 (-29,000)
2021 results: Best/worst
Best 10+ 18.9% (15.1%)
Best Breakfast 24.3% (20.1%)
The market leader has bounced back after a start to the year that saw it lose 1.9 points. Survey 4 has seen the Melbourne radio station gain back 1.0 points to extend its #1 share to 15.7%. The station still maintains a healthy lead of over three points on Gold 104.3.
Breakfast with Ross and Russ was down 0.3 as its market-leading share now sits at 19.1%. Mornings with Neil Mitchell was up 1.5 points, extending his market-leading share to 19.0%. The station continues to dominate 55-64 and 65+.
Gold 104.3 12.0% (11.5%)
Cume 1,251,000 (+58,000)
2021 results: Best/worst
Best 10+ 11.3% (10.0%)
Best Breakfast 9.4% (8.0%)
Gold continues to set the standard for FM radio in Melbourne, with a share of 12.0%. Its cume is now over 1.25m after gaining 58,000. Christian O’Connell is still the top FM breakfast show in the market after extending his market-winning share by 1.2 points. Gold is also still #1 in afternoons while it lost the top spot in drive to 3AW. The station also remains #1 in the 40-54 demographic.
See More: Why Christian O’Connell has had “the most exciting four years” of his life
smoothfm 91.5 9.2% (9.0%)
Cume 1,027,000 (-13,000)
2021 results: Best/worst
Best 10+ 8.9% (6.8%)
Best Breakfast 7.2% (4.4%)
smoothfm has retained the market share it gained in Survey 3 (1.7 points) and added 0.2 to bring its share now to a strong 9.2% as the station continues to outrank its sister station, Nova. smooth’s best demographic is 55-64 while its best daypart is the afternoons.
101.1 Fox FM 8.6% (8.8%)
Cume 1,196,000 (+22,000)
2021 results: Best/worst
Best 10+ 7.8% (5.5%)
Best breakfast 7.9% (4.7%)
Fox FM has lost 0.2 as it remains the #4 commercial station in the market. Fifi, Fev and Nick’s breakfast share was down 0.4. The station’s highest daypart was drive where the station had a 9.9% share thanks to Carrie and Tommy, with Carrie co-hosting from London. Fox remains #1 in 25-39 but lost 10-17 to Nova.
Nova 100 7.3% (7.5%)
Cume 1,178,000 (+20,000)
2021 results: Best/worst
Best 10+ 7.8% (6.2%)
Best breakfast 8.0% (6.1%)
Nova has remained steady, only dropping 0.2 points. The breakfast show of Chrissie, Sam and Browny has lost 0.8 points but still maintains most of its huge surge at the start of the year which saw it jump from 6.2% to 9.2% in the first two surveys. The drive slot lost 0.2 with Kate, Tim and Joel now on 8.9%. The station was #1 in the 10-17 demographic.
KIIS 101.1 FM 6.5% (5.6%)
Cume 1,175,000 (+96,000)
2021 results: Best/worst
Best 10+ 6.4% (4.5%)
Best Breakfast 7.4% (4.6%)
KIIS has reclaimed the fifth spot in the Melbourne commercial radio market after gaining 0.9 points in Survey 4. The station’s cume remains over one million after gaining 96,000. Breakfast with Jase and Lauren has gained 1.1 points in the daypart, gaining back what it lost in Survey 3 and then some. The station has remained #1 in the 18-24 demographic.
105.1 Triple M 5.9% (6.0%)
Cume 764,000 (+30,000)
2021 results: Best/worst
Best 10+ 5.3% (4.0%)
Best Breakfast 6.2% (3.6%)
Triple M has slid back down to the #6 commercial radio station in the market despite only losing 0.1 points. The breakfast share for Marty Sheargold remains fairly steady at 5.4. Triple M’s best daypart was 6.6% in the afternoon.
SEN 2.7% (2.7%)
Cume 347,000 (-6,000)
2021 results: Best/worst
Best 10+ 3.7% (2.2%)
Best Breakfast 3.8% (2.3%)
SEN remains steady at 2.7%. The breakfast share continues to improve, now up to 2.9% and is now the top daypart after drive with Andy Maher lost 0.7. The station’s best demo is now 25-39 with 4.3%.
3MP 1377 1.2% (1.0%)
Cume 101,000 (+3,000)
2021 results: Best/worst
Best 10+ 1.2% (0.6%)
Best Breakfast 0.9% (0.4%)
3MP has continued where it left off in Survey 3 with another positive result coming in Survey 4. The station’s best daypart was in the mornings and weekends, with its best demo being 65+.
Magic 1278 1.0% (1.4%)
Cume 128,000 (+15,000)
2020 results: Best/worst
Best 10+ 1.7% (1.0%)
Best Breakfast 0.8% (0.3%)
The station lost 0.4 as its best daypart came on the weekend and its best demographics were 55-64 and 65+.
RSN 927 0.4% (0.5%)
Cume: 44,000 (-27,000)
2021 results: Best/worst
Best 10+ 0.6% (0.3%)
Best Breakfast 1.0% (0.2%)
RSN is down 0.1. Its best daypart was Mornings.
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